About — We’re a globally distributed team driven by a shared mission: to help our clients succeed through thoughtful, customer-centric solutions.

We believe in the positive impact a brand can have on people’s lives, and approach every project from the perspective of the customer. Lucky for us—our clients are often our favorite brands. Our goal is to create experiences that resonate, add value, and help brands build lasting connections with their communities

Our Capabilities

Migrate to Shopify Plus

We help you move off of platforms such as Magento, WooCommerce, and Salesforce Cloud Commerce and migrate smoothly to Shopify Plus.

Shopify Plus Design & Brand Systems

We work with you to improve UX and create a new look for your website that not only looks good but will perform. We also help your team move fast by delivering cohesive style guides to enhance brand and marketing efforts.

Shopify Plus Development

We leverage our technical expertise to help you get the most out of Shopify Plus, including optimizing your current tech stack, building out app integrations and custom scripts.

Shopify Plus SEO & Performance

We ensure that your Shopify Plus site is optimized for search engines and structured for blazing speed on all devices.

Conversion & AOV Optimization

We work with your team to identify opportunities and run tests to improve conversion rates and average order value.

Retention Marketing

We bring strategic thinking and implementation chops to creating user experiences and automations to increase loyalty & repeat buying.

Shopify POS

From a one-off seasonal pop up store to the migration of multiple stores from another platform, we ensure Shopify POS meets your needs and boosts your business's revenue

Shopify B2B

Barrel partners with Shopify Plus to help businesses grow and drive sales to their B2B wholesale business with tools optimized for flexibility and customization.